Building a website to fill your escape rooms
Design, speed, SEO, and conversion — practical guides from 12 years building and running escape rooms, with no fluff between you and more bookings.
A simple guide to building your own escape room website.
After 12 years of building and running escape rooms — and building our own websites from scratch — we've seen what works and what doesn't. This guide distills that experience into practical advice, whether you're launching your first venue or overhauling an established site. I decided to build it after recently revamping our own website and finding very little online that clearly explains what makes an escape room website work. To make the examples as concrete as possible, we built two real escape room websites from scratch — one as a model to follow, one as a deliberate cautionary tale. Both are live, and we reference them throughout the guide.
↓ See the example sitesI have never been able to afford to pay a developer to build a standout website, so I have always preferred to improve my own website-building skills. I have used WordPress for 11 years, but in the last year I have been using AI-powered tools like Cursor and v0 by Vercel to build my own sites.
The basic building blocks of an escape room website are the same no matter which tool you decide to use, so I thought it would be a good idea to document what I have learned over these last 12 years.
Four key considerations when building your website
The Example Sites
Every "Live Example" panel in this guide references one or both of these two real working websites — built specifically for this guide to illustrate good and bad practice side by side.
Escape Rooms Tibet
escaperoomstibet.com ↗Built to best practice. Used throughout the guide to show what a well-designed, fast, and conversion-focused escape room website looks like in practice.
- ✓ PageSpeed 88 — WebP images, fast loading
- ✓ Speed Index 4.3 seconds on mobile
- ✓ SEO score 100 / 100
- ✓ Clean 5-item nav with Gift Vouchers
- ✓ Sticky "Book Now — Check Availability" CTA
- ✓ Google reviews visible above the fold
Eiger Escape Rooms
eigerescaperooms.com ↗Built as a deliberate cautionary tale. Every flaw is intentional — copied from real mistakes we see on escape room websites every day.
- ✗ PageSpeed 65 — uncompressed PNG images
- ✗ Speed Index 29.1 seconds — 7× slower than Tibet
- ✗ SEO score 84 — missing alt text, no address
- ✗ 7 cluttered nav items with duplicates
- ✗ CTA reads "Get in touch" — passive, no urgency
- ✗ No reviews, no pricing, no trust signals
Every page, analyzed
Jump to how each part of your site should work — most sections open on our Design guide; the homepage has a dedicated playbook.
📋 Free: Escape Room Website Checklist
40 items across Design, Speed, SEO, and Conversion — tick off what's done, see what's missing.
Tools & comparisons
Common questions
Quick answers about escape room websites — and where to go deeper in the guide.
Ready to improve your website?
Start with the pillar that matters most, or work through the guide in order. Every section is written to be actionable on its own.